Baccarat Rouge 540 Hair Mist Lawrence Dunn, November 4, 2023November 4, 2023 If you’ve ever been hugged by a friend wearing the noble Kurkdjian fragrance Baccarat Rouge 540 (or had a compliment about your own perfume smell) you know the cult-classic aroma can leave an impression. It’s not just the floral-meets-woody scent that is so universally flattering, but also the fact that it genuinely smells luxurious and expensive – a combination that’s no doubt helped it to become one of the most talked-about perfumes in the world. And with the launch of a hair mist that perfumes your locks while protecting them from heat, it looks like this luxuriant scent is here to stay. The Maison Francis Kurkdjian Baccarat Rouge 540 Scented Hair Mist, priced at £120, spritzes on your head and leaves a delicate trace of the signature fragrance. A light and sophisticated parfum, it is alcohol free and respects your hair enhancing its natural radiance. As a perfume, the eau de parfum feels like a poetic alchemy, says its creator Francis Kurkdjian, and lays on the skin like a velvet cloud. It opens with airy accents of saffron and jasmine, the distinctive radiance of which is reinforced by the mineral facets of ambergris and woody tones of freshly cut cedar wood. Those are layered with the luscious, hedonistic sweetness of ethyl maltol, which Kurkdjian explains gives the fragrance “the sensation of candied strawberry jam” and is balanced by the savoury quality of ambroxan. Its success in the modern era of social media is undeniable – TikTok especially has been its mouthpiece, with videos tagged ‘Baccarat’ boasting 464.7 million views on the platform – but it was Rihanna who really catapulted it into the public eye. Her olfactory secret was revealed in an article, which sparked ongoing conversations about her ‘favourite perfume’ and inspired the emergence of a whole new generation of devotees. Main